Best Instagram Bio Copywriting for Your Business

Your Instagram bio is the first thing people see when they visit your profile. In just a few seconds, they decide whether to follow you or take action. A great bio helps attract the right audience and turn visitors into customers. Here’s how to write the perfect Instagram bio for your business.

Step 1: Keep It Clear and Concise

A good Instagram bio should be:

- Short and to the point

- Easy to understand

- Focused on what you offer

- Engaging and inviting

Step 2: Use This Instagram Bio Formula

[Who you help] + [How you help them] + [Call-to-Action]

Example:

- 🧖 Helping busy professionals relax with premium massage therapy.

- 📍 NYC | Book your session below!

- 🔗 [Link to booking page]

Step 3: Instagram Bio Templates for Different Businesses

Local Service-Based Business:

- 💇 Helping you look and feel your best!

- 📍 Los Angeles | DM for appointments

- 🔗 [Your booking link]

E-commerce & Product-Based Business:

- 🛍️ Handmade candles for cozy vibes

- 🌱 Eco-friendly | Free shipping over $50

- 🛒 Shop now: [Your website link]

Coaches & Consultants:

- 🚀 Helping small businesses grow on social media

- 📩 DM “GROW” for a free strategy call

- 🔗 [Your website link]

Step 4: Add a Call-to-Action

Tell visitors what to do next:

- 🔗 Click the link in your bio

- 📩 Send a DM for more details

- 🎟️ Sign up for a free consultation

By Luiz Ribeiro | LB Productions

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